Allied Member ASID, IFDA
Whether it is a superbly appointed mansion along the banks of the Potomac River or a rustic retirement retreat nestled in Vermont, an opulent Manhattan hideaway or the offices of a distinguished Senator on Capitol Hill, interior designer Alice Busch creates environments with a connoisseur's eye for color and enduring taste.
Known for integrating European panache with contemporary sensibility and capturing the unique personality and dreams of each client, this highly creative designer spearheads a multi-million dollar enterprise involved in every facet of design.
Principal of Great Falls Distinctive Interiors, lnc., the company she founded in 1989, Busch's first design studio was based in the upscale milieu of Great Falls, Virginia. 25 years later in 2012, the continued success and growth of the business had resulted in a 3rd move to a new corporate headquarters and design center in Ashburn, Virginia. The site also houses a beautiful custom built showroom which includes individual room vignettes to suit all styles and tastes. Great Falls Distinctive Interiors caters to clients worldwide, as well as the trade and is recognized as one of the leading interior design and architectural detailing firms in the region.
Described once as someone who throws out construction terms with an ease other designers only have when discussing sofa fabric, for Busch all interior design begins with a building's structure. She regularly consults in the pre-construction phase, fine-tuning blueprints with the architect to enhance a room's focal point by adding unusual features. This same attention to excruciating detail carries through in Busch's collaboration with general contractors, painters, plumbers, electricians, tile setters, marble specialists, landscape architects and other construction trades.
The daughter of an American Naval attaché, Busch spent the first years of her life living in Greece, often tagging alongside her mother, an interior designer, into the homes of her distinguished clients. Busch's interest in design was further enhanced by her father. "Many of the homes we lived in my father had built from the ground up. He took me under his wing, exposing me early on to all the details and decision-making that goes into building fine homes." Adds Busch, "He had only daughters, so in some ways I filled the shoes of the son he never had."
The family eventually settled in Potomac, Maryland. Busch went on to study psychology at East Tennessee State University and later interior design at Mount Vernon School of Design. For more than a decade, Busch worked in preconstruction and interior design with various area developers before launching her own design firm.
Today, she resides with her husband in Leesburg, Virginia in their newly redesigned "petite Italian villa," the favorite gathering spot for her four sons [two of whom are directly involved in the business), two stepdaughters, and many grandchildren.
Ms. Busch's strength always begins by getting a sense of the client's physical, emotional, and psychological needs. "Once that vision is there," she says, "the rooms just start talking to me."
And what a conversation it has been.
Ms. Busch's work has been seen in Architectural Digest and she has graced the cover of Home & Design Magazine many times. Additionally, her work has been featured in other publications including Luxury Homes, Washington Spaces, Chesapeake Home, Capitol File as well as the home design book series, The Perfect Home: Leading Residential Interior Designers (Sandow Media Corporation, lune 2006.) Busch's design savvy advice has also appeared in The Washington Post, The Washingtonian, Chicago Tribune, and other leading newspapers. Busch is an Allied Member of ASID.